"We thought Klaviyo was just for email"
🏂 The $100K Secret: How a Snowboarding Shop Turned POS Data Into Pure Profit with Klavx
Date
Jun 2, 2025
Author
Tim Sullivan
The Setup: Boards, Boots, and… Broken Data
Half way down Bridge road in Richmond, Melbourne sits 12 Boards — a cult-favorite destination for snowboarders, skaters, and crazy electric riders chasing freedom. But behind the dusty decks and icy fridges was a growing problem:
Their Lightspeed POS had all the customer data —
Klaviyo had none of it.
New products were flying off shelves. Repeat buyers were walking through the door. But when it came to marketing? They were flying blind. No customer lifecycle visibility. No abandoned cart flows. No upsells. No retention strategy.
That’s when the crew found Gather.
The “Secret” Move: Sync Like a Pro
Gather integrated their Lightspeed Retail X POS with Klaviyo in under an hour. But this wasn’t just about syncing names and emails. It was about surfacing intention and opportunity.
Here’s what changed:
Feature | Before Gather | After Gather |
|---|---|---|
Multi-location sync | Manual, inconsistent | Automatic, live, reliable |
Purchase-based flows | None | Abandoned cart, restock, and VIP upsells |
Segmentation | Based on guesswork | Based on POS-purchase behavior |
Attribution | Untracked | Verified Klaviyo revenue impact |
The best part? Their Richmond started to operate in sync — with location-level data powering geo-targeted flows, reactivation campaigns, and stock-aware automations.
The Flow That Made $28,731 in 9 Days
Let’s talk ROI.
The biggest win came from what they call the “Comeback Crew Flow.” It was simple:
Detect customers who hadn’t purchased in 60 days
Cross-check if a new board or style they like is in stock
Auto-send a custom message (from Jamie, the founder)
Trigger a secret in-store discount if they clicked the email
That one flow brought in $28,731 in 9 days.
Multiply that across seasonal cycles, in-store events, and repeat buys — they cleared $100K in Klaviyo-attributed revenue within a single season.
All automated. All synced. All with Gather.
Why It Worked: Gather Was Built for the Grind
12 Boards isn’t a tech company. They’re not running 5 SaaS tools and a data warehouse.
They needed:
A tool that just worked
Support that answered like humans
Flexibility to change without breaking everything
Gather was built for shops like this — gritty, growing, and allergic to BS. It turned complex POS data into clean signals for Klaviyo. Fast.
What You Can Steal From This
🧊 Don’t settle for basic sync – Make sure your POS feeds real-time product, location, and customer insights into Klaviyo.
🏄♂️ Use your founders’ voice – Flows that feel human convert like crazy.
🔥 Automate the obvious – Reactivation, birthday offers, store-preference flows — once you see what’s possible, it’s addicting.
🧠 Use location-based intelligence – Multi-store data becomes your edge when each region has its own rhythm.
Want to Steal This Secret?
If you’ve got Lightspeed and Klaviyo, but no sync magic —
you’re probably leaving $100K on the table, too.
