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What is Gather and how does it integrate Lightspeed Retail X with Klaviyo?
Gather is a real-time data synchronization platform that connects your Lightspeed Retail X POS system with Klaviyo. We automatically sync customer profiles, purchase history, and product data from your stores to Klaviyo, enabling you to create targeted marketing campaigns based on in-store behavior.
What specific types of customer and sales data does Gather synchronize?
Gather syncs customer profiles (name, email, phone), purchase history, product information, custom attributes, location data, and custom events. You have full control over which data points to sync and can apply filters to exclude specific customer types or transactions.
How does Gather handle existing customer profiles in Klaviyo and prevent duplicates?
Gather uses intelligent matching algorithms to identify existing profiles in Klaviyo based on email and phone numbers. When a match is found, we update the existing profile rather than creating a duplicate. Our system also handles profile merging when multiple identifiers match.
What are the key benefits of using Gather for my retail business?
Key benefits include real-time data sync (no delays), unified customer profiles across online and offline channels, advanced segmentation capabilities, automated marketing flows based on in-store behavior, and significant time savings by eliminating manual data exports and imports.
Is Gather suitable for businesses with multiple Lightspeed Retail X locations?
Absolutely! Gather is designed to handle multi-location businesses. You can sync data from unlimited locations (Growth plan and above) and configure location-specific settings, filters, and custom properties.