“Other tools show you data. Klavx shows you what to do with it.”
🔮 Beyond the Numbers: How ‘The Data Whisperer’ Agency Scaled 5 Clients Using Gather & Unlocked New Revenue Streams
Date
Jul 28, 2025
Author
Tim Sullivan
Chapter 1: The Noise Before the Signal
Before Gather, Ying's days were chaos.
His agency, Utopia, managed retention and email strategy for boutique retail brands across fashion, homewares, and lifestyle. Most ran Lightspeed Retail X and Klaviyo. But while POS data held gold — it was locked in silos, inconsistent, and unsynced across multiple stores.
Her inbox was a jungle of spreadsheets, midnight Slack pings, and frantic clients asking:
“Why did a VIP get a welcome email?”
“Why isn’t Klaviyo showing last week’s sales?”
“Why does the data look different in every store?”
Ying wasn’t a marketer anymore. He was a data janitor.
Chapter 2: Enter the Whisperer’s Tool of Choice — Gather
Then came Gather. A simple Shopify app built to do one thing exceptionally well:
Sync Lightspeed data into Klaviyo the right way.
And not just “name, email, purchase.”
We’re talking:
Product categories & brands
Locations & time of purchase
Customer tags
Custom metadata like loyalty tier, shoe size, or VIP status
With Gather installed, Ying suddenly had a clear, consistent, and customizable data layer — across all five client accounts.
He called it her “marketing command center.”
Chapter 3: The 3 Flows That Made His Clients Print Cash
Here’s how Ying quietly turned data into profit across five very different stores:
🧤 1. The “Ghost Cart” Flow – for an Apparel Brand
Synced size + product data from POS > Triggered Klaviyo flow for abandoned try-ons
🤑 $18,414/month attributed revenue
🎯 2. The “VIP Filter” – for a Homewares Chain
Filtered Klaviyo segments by POS spend and store location
🎯 No more welcome emails for regulars = +22% CTR, +34% sales per send
🪞 3. The “Multi-Store Loyalty” Flow – for a Beauty Brand
Synced customer notes, tags, and purchase value across 3 locations
💅 Triggered surprise sample gift email with pickup in their local store
🛍 $12,900 in incremental sales in 14 days
Chapter 4: Scaling Clients, Not Overhead
With Gather:
Ying didn’t need a dev to set up or monitor syncs.
New clients were onboarded in hours, not weeks.
He created templated flows and dashboards — that worked across every client.
Most importantly: He turned data filtering into a billable service.
“Gather let us productise our thinking. We went from ‘email agency’ to ‘revenue intelligence partner.’”
The result?
5 clients scaled with better retention, more automation, and real ROI.
And Utopia grew its monthly retainer by 40% — without hiring.
What You Can Learn From the Whisperer
🪄 Choose depth over dashboards – It’s not about syncing more, it’s about syncing better
🔄 Multi-location data isn’t optional anymore – Store-aware flows increase personalization and profits
💸 ROI = what’s in the flow – If your data isn’t clean and categorized, your flows are leaving cash behind
🧰 Standardize your IP – Klavx lets you build templates that scale across clients
Ready to Become the Next Whisperer?
Whether you’re managing one brand or twenty, Gather gives agencies a smarter way to scale.
