Case Study - 12 Boards
Jun 12, 2025
Business: 12 Boards
Industry: Electric Skateboards, Snow Gear & Servicing
Tech Stack: Lightspeed Retail X + Klaviyo
Integration Tool: KlavX – Lightspeed to Klaviyo Sync
🧩 The Problem
12 Boards sells premium electric boards and snow equipment—products that require maintenance, accessories, and seasonal servicing.
While they used Lightspeed Retail X for POS and Klaviyo for email, the two systems weren’t talking. That meant:
No way to trigger post-purchase servicing reminders
Offline customers weren’t receiving onboarding tips or warranty info
Campaigns weren’t tailored by product or purchase method
Team was manually exporting POS data—inefficient and error-prone
They were missing valuable follow-up windows—like when a customer’s board needed its first service or accessories needed replacing.
🔌 The KlavX Fix
KlavX plugged directly into Lightspeed and began syncing customer, product, and transaction data into Klaviyo.
In under 2 hours, 12 Boards had:
✅ Real-time sync of all in-store and online purchases
✅ Unique tags for product types (e.g. electric, snow, accessories)
✅ Trigger events for servicing reminders, warranties, and upsells
✅ Clean customer profiles to power segmentation and flows
No dev team needed. No CSV juggling.
🔥 The Results
The marketing team launched a new set of post-purchase email flows tailored to what customers actually bought—and when they’d likely need support.
Key Flows Now Running:
🛠️ First service reminder (based on product + time)
🧤 Seasonal gear check-ins (snow → accessories)
🔋 Battery and spare part upsells for electric boards
📝 Warranty registration + product care guides
“We’re finally supporting customers after the sale. That’s what builds trust and recurring revenue.”
