Case Study - StepAhead Shoes
Jun 17, 2025
Client: StepAhead Shoes
Industry: Footwear Retail
Stack: Lightspeed Retail X + Klaviyo
Challenge: Unifying online and in-store customer data to power high-performing email marketing.
🎯 The Problem
StepAhead Shoes was already using Lightspeed Retail X as their POS and Klaviyo for email marketing—but the two systems weren’t talking. This created gaps in their data, meaning:
In-store customers weren’t receiving tailored campaigns.
Segmentation was limited to online behaviour only.
ROI on email marketing was capped.
🔧 The KlavX Solution
In under 2 hours, KlavX was deployed and syncing live data from Lightspeed to Klaviyo.
Key Features Enabled:
Auto-sync of in-store customer profiles and purchases into Klaviyo.
Custom events and metrics mapped for better segmentation.
Ready-to-use Klaviyo flows triggered by both online and offline activity.
📈 The Impact
StepAhead Shoes immediately unlocked:
Full visibility of their true customer lifecycle—regardless of purchase channel.
The ability to re-target lapsed in-store buyers.
Data-rich profiles that powered higher-converting campaigns.
Plus, the KlavX team provided full support and documentation to get them running fast.
🔑 Why It Worked
KlavX eliminated manual export/import headaches and gave StepAhead Shoes a single source of truth in Klaviyo—bridging the online and in-store experience.
